Small Business Logo & Brand Essentials

$0.00

Are you getting a small business off the ground? The Small Business & Brand Essentials package gets you the basic branding you need to get started at an accessible price point. In addition to the logo files, you’ll be able to choose what additional assets, documents, or templates would most suit your needs.

Clients: Small businesses, individuals, nonprofits, authors & writers, independent contractors & freelancers, etc.

Deliverables:

  • Logo suite with up to three (3) versions (see Custom Branding Package if you need a more extensive logo system)

  • Choice of two (2) branded asset designs, including but not limited to:

    • Business cards

    • Invoices

    • Slide deck templates

    • Document templates

    • Letterhead

    • Social media graphic / template

    • Advertisement

Timeline: 1-4 weeks

  • Phase 1: Ideation – What's Your Story?

  • Client completes intake form, sends reference photos and brand inspiration

  • Call with designer (1:1 or group meeting, typically held online via Zoom, but may be in person if the client is in the greater Seattle area)

    • Share your ideas, inspirations, and taste (including what you don’t like)

    • Discuss your story, customers/audience, and goals

    • Brainstorm ideas for imagery, symbols, colors, etc.

  • Phase 2: Drafting & Review – A Brand Takes Shape

  • Designer takes your input and drafts logo concepts

  • Designer delivers three (3) logo concepts by the agreed-upon deadline

  • Client reviews options and chooses their favorite option

  • Client provides feedback for revision (e.g. adjusting colors or fonts)

  • Optional second call if needed for nuanced discussion and/or requested by client

  • Clients finalize their selections for additional assets

  • Phase 3: Revision & Deliverables – Fine Tuning the Concept

  • Designer makes revisions and returns logo(s) to client (Note: several rounds of drafting or revisions at the client’s request may result in additional fees)

  • Client agrees on finalized logo(s)

  • Designer creates additional assets (revision available if requested)

Available Add-Ons:

  • Need more than two branded assets? You can add them to the base package at custom project rates.

  • Need a more versatile logo suite, several more branded assets, or additional support with branding guidelines? Check out the more extensive Custom Branding Package

  • If your small team could use ongoing support with graphics, I also offer ongoing graphic design support as a scalable custom subscription service. Check out the services offered in the “Custom Ongoing Support” section.

See also:

Are you getting a small business off the ground? The Small Business & Brand Essentials package gets you the basic branding you need to get started at an accessible price point. In addition to the logo files, you’ll be able to choose what additional assets, documents, or templates would most suit your needs.

Clients: Small businesses, individuals, nonprofits, authors & writers, independent contractors & freelancers, etc.

Deliverables:

  • Logo suite with up to three (3) versions (see Custom Branding Package if you need a more extensive logo system)

  • Choice of two (2) branded asset designs, including but not limited to:

    • Business cards

    • Invoices

    • Slide deck templates

    • Document templates

    • Letterhead

    • Social media graphic / template

    • Advertisement

Timeline: 1-4 weeks

  • Phase 1: Ideation – What's Your Story?

  • Client completes intake form, sends reference photos and brand inspiration

  • Call with designer (1:1 or group meeting, typically held online via Zoom, but may be in person if the client is in the greater Seattle area)

    • Share your ideas, inspirations, and taste (including what you don’t like)

    • Discuss your story, customers/audience, and goals

    • Brainstorm ideas for imagery, symbols, colors, etc.

  • Phase 2: Drafting & Review – A Brand Takes Shape

  • Designer takes your input and drafts logo concepts

  • Designer delivers three (3) logo concepts by the agreed-upon deadline

  • Client reviews options and chooses their favorite option

  • Client provides feedback for revision (e.g. adjusting colors or fonts)

  • Optional second call if needed for nuanced discussion and/or requested by client

  • Clients finalize their selections for additional assets

  • Phase 3: Revision & Deliverables – Fine Tuning the Concept

  • Designer makes revisions and returns logo(s) to client (Note: several rounds of drafting or revisions at the client’s request may result in additional fees)

  • Client agrees on finalized logo(s)

  • Designer creates additional assets (revision available if requested)

Available Add-Ons:

  • Need more than two branded assets? You can add them to the base package at custom project rates.

  • Need a more versatile logo suite, several more branded assets, or additional support with branding guidelines? Check out the more extensive Custom Branding Package

  • If your small team could use ongoing support with graphics, I also offer ongoing graphic design support as a scalable custom subscription service. Check out the services offered in the “Custom Ongoing Support” section.

See also:

Website Copy & Upkeep
Custom Project